Aquascutum

A British luxury brand for 155 years, Aquascutum has a history of serving aristocrats, political leaders and actors. Today the creative talent behind the label comes from Michael Herz and Graeme Fidler.

South America-born Michael, who settled in the UK with his family when he was 11, studied at the Royal College of Art and began his career working alongside Marc Jacobs at Iceberg and Alber Elbaz at Guy Laroche. He later became chief designer for the latter's diffusion range.

He's currently responsible for the development of Aquascutum's womenswear.

Graeme Fidler graduated from Northumbria School of Design in 2000. He worked in New York overseeing the development of Ralph Lauren’s RLX collection before joining Aquascutum as head designer of menswear in 2005.

Over the last five years Michael and Graeme have moved the classic brand towards a more fashion forward approach.

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