Australian fashion label Sass & Bide is the creation of Sarah-Jane Clarke - nicknamed Sass - and Heidi Middleton, aka Bide.
The pair first met in 1992 and launched their label seven years later following a visit to London. They began with innovative denim designs and two years later expanded into seasonal ready-to-wear.
The brand soon became known for its quirkiness and over the top styling. And evolving from an underground phenomenon in Australia, it rapidly gained distribution in the US, Europe, Asia and the Middle East.
As of 2009, Sass & Bide had seven flagship stores: two in Sydney, two in Melbourne, one in Adelaide, one in Brisbane, and the other in London.