With Pixie Lott and Peaches Geldof
looking on, PPQ unveiled a collection dedicated to the 'apocalyptic romance of winter'.
Pop princess Pixie was huddled front row amongst other famous faces including Caroline Flack and Lisa Snowdon.
But Peaches and her baby bump
shunned the limelight, instead opting to watch from a more private position backstage.
CLICK ON PHOTO FOR FULL GALLERY
Models clung to rusty old bicycles as they tottered along the shiny black runway in sombre hued ensembles.
Draping layers in mohair and movie star velvet gave dimension to the dark of night, with slashed backs and shawled collars oozing seduction.
Furry hotpants and heavily-embellished leggings were a talking point, but more wearable garments included a series of beautiful monochrome gowns.