A host of socialites, television personalities and fashion week favourites have so far flocked to the capital for its ultra cool style extravaganza.
But big screen starlet Michelle Williams injected some Hollywood glamour into the proceedings as she attended the star-studded Mulberry show at Claridge's on Sunday.
The star was the epitome of grown-up glamour in a cutesy pleated dress and blue blazer coat, the androgyny of which perfectly complemented her pixie cut.
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She was joined by two ladies from Downton Abbey, Laura Carmichael and Michelle Dockery.
Also in attendance was another Hollywood A-lister Elizabeth Olsen, socialite Olivia Palermo and newly appointed fashion ambassador Alexa Chung on the shaggy black fur-clad front row.
A few seats away, Lana Del Rey was cradling a new white ostrich bag that Mulberry had named after her.
“It is perfect for me as I love wearing white and gold,” she said.
The singer, who has divided opinion in the music industry, also addressed the rumours of an early retirement.
“Not any time in the near future - music is the love of my life, so I’ll always be singing in some capacity.”
The fabulous presentation just about managed to drag the attention away from the starry front row.
Enormous yetis loomed over the catwalk as models dressed in a variety of fur-covered garments strutted their stuff.