She's too discreet to mention it.
But among the customers said to slip into Emilia Wickstead's Belgravia atelier is the Duchess of Cambridge.
For years, the New Zealand-born designer has been creating exquisitely cut dresses from the most exclusive postcode in London.
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Now Emilia - who dressed Samantha Cameron for that first all-important Downing St photocall - has presented at London Fashion Week.
And her latest offerings are likely to tempt Britain's most high-profile young brunette.
Her ladylike confections with precision pleats and high necklines are just the sort of thing the modern woman needs for a special lunch with the in-laws, wowing at a cocktail party or indeed on a royal tour as the most watched consort in history.
And perhaps the Duchess's style has even inspired the talented designer.
The models' hair - blowdried into soft, cascading curls - was reminiscent of Kate's signature locks.