Last month a global survey named London fashion capital of the world for 2011.
And Hollywood actress Gywneth Paltrow - who has lived in the city for nine years - is in agreement.
"I've always felt that London is the capital of the style and street style" she said, talking to the Guardian.
"You see it filtered down into other cities later on, but I think the girls here dress so well, and there's always a twist or a little quirky thing.
"I always think I would never put that together, but when you see it on the girl you think wow - that's really clever."
But despite her love for the fashionable city, the mum-of-two is unsure about attending London Fashion Week, which officially kicks off on Friday.
"It's a bit much," she said. "All the fashion shows - it's scary! They're so unruly in there."
But despite her reluctance to experience the runway aspect of proceedings, the Oscar-winning actress is firmly on the fashion scene.
Widely hailed as a style icon, Gywneth is the new face of Coach (pictured), an American luxury handbag line which she champions thanks to its high-quality products that retail at an affordable price.
"It's very attainable luxury," she said, talking about the brand. "It's really well made but not super expensive."