Comments 27 FEBRUARY 2013

Fashion week DJ shares starry diary with HELLO! Online

Ever wonder what London Fashion Week is like for an insider? Mingling with celebrities at glitzy parties and checking out the coolest clothes from the front rows…

DJ and broadcaster Sam Hall, who has done gigs everywhere from Ibiza Rocks to Glastonbury and even had a 90 minute set at the Paralympic Opening Ceremony, is regular fixture on the London fashion scene. Here, she shares her starry LFW diary with HELLO! Online.


"I’m travelling back from a DJ gig in Norwich and head straight to the Felder Felder catwalk show. Getting changed in the train toilet (oh the glamour!) I pick a Helen Steele bold floral print silk dress, thigh high Kurt Geiger boots & a Gogo Philip gold bracelet. Front row, squeezed in next to Marina and The Diamonds, Mollie from The Saturdays and Grace Woodward. The music is fantastic and clothes are mix of luxurious velvet wrap dresses, thigh split gowns and latex stockings. Welcome to fashion week!. I rush to 4Music with a stuffed goodie bag, observing some fabulous looking creatures on the way out of the BFC Catwalk show space including several of the bloggers I work with on Fash Tag TV.


Straight out of 4Music, I grab my dear chum Lottie (from cult electro band Tricity) and we head to the Fash: On Film party showcasing film shorts by the likes of my East London friend Tom Beard & Louis Vuitton. But it also means we get to sip champagne on the famous Somerset House balcony overlooking the main catwalk tent. Quite the unique experience.

From the Portico Show Space, we head to Soho House for a few espresso martinis and then onto Playboy Club for the PPQ party. Kate Nash is on the decks playing a mix of rockabilly and 90s ska pop as we shimmy next to bunny girls and Jo Wood sitting by a table next to us. My jaw drops, she’s absolutely stunning. VV Brown stakes to the stage for the first performance of material from her new album and I gossip to Charli XCX about girl power and her Spice Girls-esque stacked up trainers."



"With my friend Gemma Cairney we head to the luxurious Ivy Club for the LFW party hosted by Wendy Rowe and Anja Rubik. I have a bit of a sore head this morning so I’m top to toe black- American Apparel full silk skirt, long sleeved body and a Topshop unique shaggy sheepskin shawl, topped with a Cavalli bag, high heeled brogues and a vintage gold snake bracelet. It’s stuffed with super models all huge fans of Wendys and I giggle in the corner naughtily with Pixie Lott and her charming boyfriend Oliver Cheshire. Gizzi Erskine and model Portia Freeman persuade me to come to the Henry Holland party at the Groucho Club, so I say I’ll go for one drink before I head to the Rihanna party, but we end up staying for 2 bottles of bubbly & a massive bowl of twiglets. *Gulp* Grimshaw is on the decks playing ragga and hip hop and Alexa Chung watches from the corner. It’s now too late to head to Pam Hogg’s 'do so I cab it with the girls to Gizzi’s friend’s restaurant launch in a secret Shoreditch basement before heading to my pal’s birthday and swing dancing till dawn."


"My heads hurts. Sunday is about catching up on FashTag TV and prepping for my radio show The Selector and watching Jurassic Park. It’s all too much."



"Into 4Music to cover the UK Hot 40 for Will Best while he’s on holiday and then to the Calvin Klein Jeans party. Rita Ora sings a gorgeous stripped back acoustic set and we sip more champagne. I wear a vintage cream chain mail print silk dress, blazer by Danish designer Numph, buckled shoe boots, Michael Kors watch and Chanel handbag. My manager SJ & I head to the Beautycon event at Homes House thrilled by the vast selection of pick and mix sweets. We have a go in the Photobooth and I meet my ultimate fashion idol P’Trique from You Tube viral sh**fashiongirlssay by The Platform. Hashtag Totes Amaze! We vogue and giggle and I try to explain to Francesca from Made in Chelsea who he/she is. I high five Ashely Roberts on the way out and contemplate what I’m going to wear to the Brit Awards on Wednesday… maybe Chloé."

Sam is currently a presenter for FASHTAG, the on point fashion and beauty channel. Subscribe at - and then a link to her website —

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