Comments 03 SEPTEMBER 2013

Debenhams makes fashion waves with LFW-inspired ad campaign

Debenhams has unveiled a campaign featuring some of London Fashion Week's biggest names.

The advertisement sees designers including Henry Holland, Julien Macondald, Jasper Conran and Preen, who will all be showing at LFW this season, creating pieces for the high street retailer.



The ad premiered last weekend during the X Factor. It shows a series of dynamic scenes that are each momentarily frozen and transformed into a designer's sketch.

"The sketch is a key moment as it highlights that some of fashion's biggest names have created the looks you see on screen," said Richard Cristofolo, marketing director of Debenhams.

The designers were pleased with the result. "We are delighted to be involved in the new advertising campaign for Debenhams," said Preen designer Justin Thornton.



"Two of our favourite pieces of the season are featured including a suit with bold graphic stripes designed to give a chic and sport look to classic tailoring – perfect for the new season."

The other fashion heavyweights praised the new ad campaign, with Henry Holland deeming it "great" and Jasper Conran saying it showcased his new pieces against a "backdrop of intrigue and glamour".

The AW13 advert showcases the new products from six designers supporting the new extended strapline of "Life made fabulous with the unrivalled collection of Designers at Debenhams".

Continues Richard, "We wanted to create an ad that appeals to the full spectrum of women that shop with us regularly. By showcasing a broader range of designer collections, we are using our airtime to talk to more of our customers, whether they love Betty Jackson or Henry Holland or both!

"With a stable of 30 Designers at Debenhams, our position as the pioneer of designer product at high street prices is unrivalled. This advert demonstrates our confidence in our product. Every piece shown in the advert is under £100 despite being created by world-class fashion talent…that’s something we are very proud of."




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