Kelly, Alexa, Poppy and Pixie: Fash pack out in force to support pal Henry Holland

An audible gasp went up from the gathered fashionistas as Kelly Osbourne entered the third floor of the grimy NCP car park in Soho.

But the pint-sized star, dressed in red leather and sporting some rather unusual sunglasses, wasn't the only celebrity friend whose help Henry Holland had enlisted to unveil his latest collection.

It was quite the star-studded line-up on the front row, where joined Kelly joined Pixie Geldof, Alexa Chung, Poppy Delevingne, Leigh Lezark and Nicola Roberts.

And the girls looked to be having a ball together, giggling and hugging while Kelly documented their fun with pictures on Twitter.

But at soon as the lights dimmed and the super bass soundtrack kicked in, the concrete catwalk had their full attention.

 

With clashing dip dye dungarees, tees with emblazoned curse words and embellished beany hats, the House of Holland girl had developed an attitude problem.

But there was a clear edge of glamour to the grungy proceedings, in the form of super luxe metallic floral jacquard cocktail dresses and shiny patent leather.