With famous fans that include the Duchess of Cambridge and Pippa Middleton, you can always rely on Alice Temperley to draw a starry front row.
Tightly squeezed in, celebrities including Anna Friel, supermodel Jacquetta Wheeler and pop star Pixie Lott lined the front row at Covent Garden’s Connaught Rooms on Sunday.
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They were joined by society beauties Poppy Delevingne, Jade Parfitt and Jasmine Guinness to watch the 'Return to Elegance'.
And the super sophisticated show lived up to its name.
Fifties silhouettes, chiffon skirts and wide-brimmed hats were unveiled in a colour palette of cream, nude and black, with pops of fiery red and duck-egg blue.
"I think this is my favourite ever collection," Alice said backstage.
"From the cut, to the colour, to the fabrics - everything."
And it certainly marked a departure from last season, where dramatic gowns and rich materials including wool and velvet were featured heavily.
"It’s just more fun, more playful this season," she continued.
"It’s less about the dress - which is obviously still a really key piece for us – but more about really great separates in high-quality fabrics, and the way you put them together. It’s a much cleaner colour palette too."