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Comment 12 SEPTEMBER 2012

How can the capital of cool continue the Brit feel good factor?

We’ve enjoyed a wonderful summer of proudly waving our Union Jacks.

And the British feel good factor is set to continue as London Fashion Week showcases the nation's hottest talents this week.

So what does the edgiest fashion capital in the world have to offer?



Who will be to-ing, who will be front-row-ing? Which shows will be the talk of the town and what drama will have the cameras – or iPhones – flashing?

We’re putting our money on the fashion world’s new power couple Kimye making an appearance.

Kanye West often jets to the capital to ramp up the star power at a select few of the hottest shows – think back to his front row-flirting with Sienna Miller at Burberry in2011.

And as the rap dynamo and Kim Kardashian seem to be inseparable nowadays, he is likely to be taking his megastar girlfriend along for her own spot of style-gazing.

Plenty of other A-listers will don their six-inch heels and brave the cobbles of Somerset House. The hottest destination is the Burberry show, which last season had the coolest show with a simulated snow storm.

The British fashion house always pulls in a starry crowd, and expectations are high after Rosie Huntington-Whiteley, Kate Bosworth and Will.I.Am graced the front row last time around. 

The British fashion house always pulls in a starry crowd, and following last season’s guest list that included Rosie Huntington-Whiteley, Kate Bosworth and Will.I.Am, there are high expectations. 

As for the fashion itself, the designers are bound to put on some fabulous displays.

Matthew Williamson promises to pull out all the stops to celebrate his fifteenth year on the circuit.

And 'comeback kid' Philip Treacy will want to make waves with his first show in eight years.

In a massive coup for the fledgling Menswear section, Alexander McQueen, the label that loves tartan, has announced its presence in London for the first time, having shown in Paris since 2004.

We have seen what the fashion house can do for a Duchess — perhaps now, they will start dressing Prince William.


We'll bring you the action as it happens via live streaming and full coverage on HELLO! Online. Follow us @hellomagstyle for live tweeting from the shows.

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